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The first step in unlocking high-performing YouTube sponsorships is identifying the brands that can guide your strategy. This isn’t just about looking at your direct competitors—it’s about discovering the companies that have already mastered YouTube sponsorships and learning from their success. ThoughtLeaders helps you pinpoint both Direct Competitors and Guide Brands™, giving you exclusive insights into which brands are driving real results, how they’re structuring their deals, and what strategies are proving most effective.
Download the full PDF to see how this method can transform your sponsorship strategy.
The second step identifies the winning YouTube channels—the ones brands trust and renew sponsorships with. Instead of guessing, this step helps you focus on creators who consistently deliver strong ROI. ThoughtLeaders’ data-driven approach analyzes sponsorship renewals, engagement trends, and brand alignment to rank high-performing channels. By prioritizing proven winners, you maximize your chances of a successful sponsorship.
Download the full PDF to learn more.
This step is all about expanding your pool of high-performing YouTube creators by identifying Look-Alike Channels—creators who share similar content, audience demographics, and engagement patterns with the proven winners from the previous step. Using algorithmic analysis, ThoughtLeaders pinpoints these highly relevant channels, helping you discover untapped sponsorship opportunities that your competitors haven’t leveraged yet. This ensures you reach new, engaged audiences while staying aligned with what works.
Download the full PDF to see how this strategy can elevate your YouTube sponsorships.
Step four is where strategy turns into action—it’s time to reach out to creators and secure sponsorship deals. This step isn’t just about sending messages; it’s about crafting a compelling pitch that makes creators excited to work with your brand. Since influencer marketing lacks standardized pricing, gathering multiple proposals helps you compare options and make informed decisions.
From finding contact details to crafting the perfect outreach message, following up, and negotiating terms, this step ensures you build strong partnerships with the right creators. Whether you handle outreach yourself or work with a trusted partner like ThoughtLeaders, a structured approach maximizes your chances of securing high-quality sponsorships that drive real results.
Download the full PDF to learn how to streamline your outreach and land the best YouTube creators for your brand.
The final step is all about choosing the right sponsorship deals based on true value, not just price. Simply comparing costs or CPMs isn’t enough—you need to assess how well each creator’s audience aligns with your brand’s goals and whether their past sponsorships have delivered strong results.
Using ThoughtLeaders’ sponsorship calculator and Projected Views algorithm, this step helps you determine the real worth of each proposal by factoring in audience demographics, engagement trends, and sponsorship history. By balancing objective data with your brand’s specific needs, you ensure that every sponsorship decision maximizes ROI.
Download the full PDF to see how to secure the most effective YouTube partnerships for your brand.
