×
Stay updated with our latest development, SHOUTS - your virtual assistant for all things influencer marketing!
Learn more
“ThoughtLeaders helps us expand our awareness efforts by introducing Curiosity Stream to audiences that otherwise might not know of us. Additionally, ThoughtLeaders helps us give audiences a sneak peek into the content they can expect to see on our platform. Finally, testing with ThoughtLeaders has allowed us to find new verticals to target that we probably would not have thought of. We've been able to run smaller tests to find those verticals and then not only scale up via ThoughtLeaders, but also use that targeting data in other marketing channels.”
This subscription video streaming service was launched in 2015 by the founder of the Discovery Channel. They specialize in documentary programming including films, series, and TV shows. We began working with Curiosity Stream in 2019, running part of their YouTube sponsorship campaigns. Over the years, our media buying team has delivered consistent results that have helped this brand use YouTube as a key part of their customer acquisition strategy.
Check them out: www.curiositystream.com
THE CHALLENGE
The goal of the engagement with ThoughtLeaders was increasing awareness of Curiosity Stream and acquiring new subscribers efficiently.
The YouTube campaign has centered around leading general knowledge and education channels. The campaign works because of the clear overlap with the content itself: the audience that these channels attract are hard-core history and general knowledge fans so it makes sense that they want to find more quality content that engages with these topics on Curiosity Stream's platform. They successfully partnered with YouTubers such as David Pakman Show, Today I Found Out, and What If. In judiciously vetting each channel that is included in our campaign, we have achieved an impressive success rate in taking channels from one initial test to becoming long-term tried and tested partners for Curiosity Stream.
NordVPN
Brilliant.org
Skillshare
Guide brands are companies with standout YouTube strategies that drive engagement and showcase effective tactics, even if they aren’t direct competitors. At ThoughtLeaders, tracking these brands is a key part of our proven methodology, helping us identify top creators and craft high-impact sponsorship strategies.
By analyzing Curiosity Stream's guide brands, we refined their targeting, uncovered winning approaches, and designed a data-driven sponsorship strategy to maximize ROI.
A key part of our 5-step methodology is identifying winning channels. After conducting a brand analysis for Curiosity Stream and identifying their guide brands, we tracked their winning channels to build a smart marketing strategy.
From there, we expanded to more lookalike channels. This approach is critical in optimizing Curiosity Stream's campaign goals and has helped us close effective deals that ultimately led to increased sales.
“Working with ThoughtLeaders is great - They've delivered on the goals we've set and we're always collaborating on new creators or verticals to try, as well as A/B testing ideas to improve our key metrics."
“YouTube is the ideal platform for us to promote Curiosity Stream. There is a natural overlap between their target customers and the audiences that use YouTube on a daily basis to learn, discover and enjoy quality content. That means that endorsements from the channels we engage in this campaign are authentic and effective, the Curiosity Stream brand is a perfect fit for the values these channels represent."
With nearly a decade of experience, we’ve developed a proven sponsorship methodology. To date, we’ve facilitated over 25,000+ collaborations between creators and brands, handling more than $50 million worth of sponsorships. We know what works—and we’re here to make it work for you.
Sign up to our exclusive network of elite creators and understand how our data insights and media buying experience can transform your next campaign.
