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With the decline of cookies and the move towards new kinds of digital advertising, there are a host of new terms for you to get your head around. We decided to break down the most important and helpful abbreviations to help you to navigate the new challenges of digital marketing - think of it as your go-to cookies abbreviation dictionary.
Ad blockers represent a technology that challenges this status quo, allowing users to enjoy a different kind of internet experience - without excessive ads or data tracking. Essentially, ad blockers show people what a cookie-free internet could look like.
Here’s everything you need to know about how contextual advertising works, why it matters, and how your brand can take advantage of this huge shift in how marketers are reaching their audience.
Google has announced that it will be banning all third-party cookies by 2023. This decision means that advertisers across the world are left in the lurch, and need to seriously rethink many of the digital advertising strategies they have relied on up to now. So what's next? This article dives into the difference between first, second and third party cookies, and looks at what alternatives come to replace them.
The internet is filled with finance 'guru's. But, as a brand, how do you know who you should actually partner with?
A new era is dawning for the web, and it's one where the all-encompassing cookies used by web browsers to track users around the internet are about to get a major kick in the teeth. Even though Google has pushed back its own deadline for stamping out third-party cookies from 2022 to 2023, the end is on the horizon.
