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"We see YouTube very much as a performance marketing channel, with a goal of acquiring as many new customers as efficiently as possible. Our account manager from ThoughtLeaders has been aligned with our goals from day one, which makes the project of building our program easier and more streamlined. It really makes a difference when a partner brings expertise, an informed point of view, and a hustle that matches our own!".
Magic Spoon is a food company that provides childlike, low-carbohydrate cereal foods for adult customers. The cereal is keto-friendly and non-GMO and free from gluten, grain, wheat, soy, and artificial sweeteners. Check them out: https://magicspoon.com/
THE CHALLENGE
Our team has accompanied Magic Spoon through their growth from a niche DTC cereal brand to becoming a widely recognized cult product that is now available to buy in stores.
Throughout their campaign, we've explored different verticals on YouTube, with a heavy emphasis on experimentation and optimization. Magic Spoon is now a respected sponsor that many creators are keen to work with, which allows us to constantly find new creative partners and offer competitive CPV rates. Our campaigns have included content promotions across YouTube. We have explored partnerships across channels with topics as diverse as lifestyle, fitness, food, and entertainment. With each of these verticals and more, we have engaged with new audiences who are highly relevant to the brand’s customer acquisition goals. They successfully partnered with YouTubers such as Toy Galaxy, and Majorkill.
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Guide brands are companies with standout YouTube strategies that drive engagement and showcase effective tactics, even if they aren’t direct competitors. At ThoughtLeaders, tracking these brands is a key part of our proven methodology, helping us identify top creators and craft high-impact sponsorship strategies.
By analyzing Magic Spoon’s guide brands, we refined their targeting, uncovered winning approaches, and designed a data-driven sponsorship strategy to maximize ROI.
A key part of our 5-step methodology is identifying winning channels. After conducting a brand analysis for Magic Spoon and identifying their guide brands, we tracked their winning channels to build a smart marketing strategy.
From there, we expanded to more lookalike channels. This approach is critical in optimizing Magic Spoon's campaign goals and has helped us close effective deals that ultimately led to increased sales.
"The Magic Spoon ads got me... I breezed past all of the ads for keto-this and paleo-that without much thought. But Magic Spoon stopped me mid-scroll."
"Our partnership with Magic Spoon has been so fruitful and important. Through our ongoing relationship, we have been able to explore a myriad of verticals and different kinds of integrations, which have given us valuable insights and a deeper understanding of their market and audience. We look forward to continuing our work, and exploring new and exciting platforms and creators that will bring them value".
With nearly a decade of experience, we’ve developed a proven sponsorship methodology. To date, we’ve facilitated over 25,000+ collaborations between creators and brands, handling more than $50 million worth of sponsorships. We know what works—and we’re here to make it work for you.
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