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“The team at ThoughtLeaders is a pleasure to work with. We are a very data-driven company, and they always approach each strategy, tactic and creator with data to back up their decisions. From concept to onboarding to execution, we always feel in control, and that has led to consistent success working with the creators they bring us."
Geologie offers personalized skincare for men. Customers receive a tailored plan, custom formula & one-to-one guidance, based on the specific needs to their skin. The company was founded by Nick Allen and Dave Skaff, who wanted to make male skincare easy and affordable. All of their products are formulated by renowned dermatologist Dr. Steve Xu and team of cosmetic chemists.Check them out: geologie.com
The brand wanted to grow the size and scope of their YouTube sponsorships in order to increase brand awareness and consumer purchases.
We partnered with dozens of YouTube creators, each of which was focused on a male audience. We looked for creators who have built up credibility and expertise. However, beyond these requirements, our campaign has spanned a range of different content categories, from general knowledge to comedy to pop culture. They successfully partnered with YouTubers such as Chael Sonnen, Astrum, and The Quartering.
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Guide brands are companies with standout YouTube strategies that drive engagement and showcase effective tactics, even if they aren’t direct competitors. At ThoughtLeaders, tracking these brands is a key part of our proven methodology, helping us identify top creators and craft high-impact sponsorship strategies.
By analyzing Geologie's guide brands, we refined their targeting, uncovered winning approaches, and designed a data-driven sponsorship strategy to maximize ROI.
A key part of our 5-step methodology is identifying winning channels. After conducting a brand analysis for Geologie and identifying their guide brands, we tracked their winning channels to build a smart marketing strategy.
From there, we expanded to more lookalike channels. This approach is critical in optimizing Geologie's campaign goals and has helped us close effective deals that ultimately led to increased sales.
"Geologie is a great example of a brand that started with a small campaign budget, testing out the field of influencer marketing before committing to a large spend. With the tremendous success the brand has seen from these campaigns, we have been able to grow the scope of their sponsorships considerably over the past year. With keyword analysis, relevant trends, and innovative marketing strategies, Geologie is able to target specific audiences that are fully engaged with these content creators."
This campaign grew from a small initial investment. Geologie only increased their budget for sponsorship integrations once they had seen that this strategy was ROI positive for their brand. Following the success of this campaign, influencer partnerships have gradually become a key element of their marketing playbook.
With nearly a decade of experience, we’ve developed a proven sponsorship methodology. To date, we’ve facilitated over 25,000+ collaborations between creators and brands, handling more than $50 million worth of sponsorships. We know what works—and we’re here to make it work for you.
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