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YouTube recently released a new video on its Creator Insider channel, offering insights into the latest features and updates for YouTube Shorts. The video, featuring YouTube's Chief Product Officer Johanna and Creator Liaison Rene Ritchie, looks at the platform's short-form video format and its future developments.
YouTube is proud of the short form’s success on the platform, which has seen significant growth.
- Shorts have logged 5 trillion total views since the platform's public launch on July 13, 202.
- Shorts rack up 70 billion daily views.
- Revenue sharing on shorts began in February 2023.
- Roughly 25% of YouTube Partner Program (YPP) creators are earning money through Shorts.
One of the key features discussed in the product release video was the ability to link longer videos from Shorts, helping creators build their communities. YouTube is trying to make it easier to integrate the different formats (long and short) on the platform, to make things smoother for content creators.
1. Auto layout helps transform longer videos to Shorts: YouTube us enhancing their tools for converting regular videos into Shorts by adding Auto layout on Android, which automatically tracks and highlights the main subject. This feature will pan, zoom, and crop videos.
2. The "Add Yours" sticker: This feature allows creators to start a trend or challenge, encouraging other users to contribute their own Shorts in response.
3. Editable auto-captions: Creators will be able to customize the color, font, and style of automatically generated captions.
4. Text-to-speech functionality: This feature will enable narration for Shorts, enhancing accessibility and creative options.
5. New Minecraft effects: In celebration of Minecraft's 15th anniversary, YouTube is introducing new special effects for Shorts related to the popular game.
6. New Remix Tooks: They launched an option to remix a remix, allowing creators to join trends and musical chains while adding their unique spin to remixed content.
The video addressed concerns from creators about community building through Shorts. Johanna suggested using the "Reply to Shorts with Shorts" feature and going live as effective ways to engage with audiences and build community.
An interesting point of discussion was the potential extension of Shorts beyond the current 60-second limit. Johanna acknowledged that while the name implies brevity, there's ongoing consideration about the ideal length for Shorts. She encouraged viewers to share their thoughts on the best duration for these short-form videos.
You can watch the full video here:
As the competition in the short-form video space intensifies, with platforms like TikTok and Instagram Reels vying for users' attention, YouTube is committed to making its shorts platform standout.
The platform is working on blending Shorts with longer videos, developing its revenue generation options, and adding new creative tools, showing it's aiming to stay competitive in the shirt form digital content market.
Creators have voiced mixed opinions on YouTube Shorts' latest features. Many are dissatisfied with the low monetization rates compared to platforms like TikTok and Facebook Reels, highlighting concerns about earnings and algorithm favoritism towards low-effort or stolen content.
There is also a divide on the ideal video length, with some favoring the current 60-second limit for its concise nature and challenge to creativity, while others suggest longer formats to accommodate more detailed content. Overall, creators seem to be looking at improvements in monetization, algorithm fairness, and user experience features to enhance Shorts on the platform.
YouTube is trying hard to woo users with its updated features. But the question remains:
Yes, you can make money with YouTube Shorts, but the amount of earning potential is still rather limited when compared to longer-from content on YouTube.
1. Revenue sharing: YouTube offers ad revenue sharing for Shorts through the YouTube Partner Program (YPP). To be eligible, you need to meet certain requirements:
- 1,000 subscribers
- 4,000 public watch hours from long-form videos in the last 365 days OR 10 million public Shorts views in the last 90 days.
2. Earnings potential of YouTube Shorts: The consensus among creators is that revenue per thousand views (RPM) for Shorts is around $0.05 to $0.07, which translates to about $50 to $70 for a million views. This is significantly lower than typical earnings from long-form videos.
3. Creator Pool: YouTube pools ad revenue from Shorts and allocates it to creators based on their share of total views from monetizing creators' Shorts in each country.
- Sponsorships: Partnering with brands for sponsored content.
- Affiliate marketing: Promoting products through affiliate links in your Shorts.
- Fan funding: Use features like Super Thanks and Super Stickers to make $.
- Channel Memberships: Creators can offer exclusive perks to paying members.
So in short, yes it's possible to make money from YouTube Shorts, but it is not as reliable as longer-form content.
Many creators use Shorts as a way to grow their audience and drive traffic to their longer content, which has the potential to generate more revenue and help build a stronger relationship with audiences.
