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True crime content isn’t just addictive—it’s a marketing goldmine. With millions tuning in weekly and some of the genre’s top channels racking up hundreds of millions of views, it’s become one of the most engaging categories on YouTube. In fact, true crime audiences are among the most loyal and attentive, making them ideal targets for brands looking to build trust and drive action.
So who are some of the top True Crime creators on YouTube today?
With 6.8 million subscribers, Law&Crime Network, created by renowned legal commentator and attorney Dan Abrams, takes viewers deep into intense court cases and celebrity justice. The channel's best-known feature is its insightful analysis of true crime stories. In recent years, it has expanded significantly, now hosting numerous other shows, including live trial coverage, legal analysis panels, and true crime documentaries—making it a go-to destination for viewers who want real-time updates and in-depth storytelling around high-profile cases.
Bailey Sarian, with over 7 million subscribers, brings a unique twist to true crime storytelling by discussing these chilling events while doing her makeup. Her unorthodox approach has resonated with audiences, and her video Jeffrey Dahmer. Inside His Messed Up Mind and How He Almost Got Away has gained 26 million views.
True Crime Daily, boasting 5.1 million subscribers, leaves no stone unturned when it comes to covering every detail of true crime cases. Each video feels like a comprehensive documentary, attracting a dedicated fanbase. Their most-viewed video is Man Brings Pizza to Teen's House, Meets Chris Hansen Instead.
MissMangoButt, with 1.4 million subscribers, combines the fascination for true crime with mukbang-style eating/cooking videos. Sharing some of the scariest crime stories while enjoying a meal, MissMangoButt's channel offers a unique viewing experience. A Gardner and His Butterflies (Kidnapped Women He's Desperate to Preserve) is one of her most popular videos.
Eleanor Neale, with almost 3 million subscribers, merges her love for true crime with her background in psychology. By sharing insights into criminals' thought processes, she provides a deeper understanding of their actions. One of her most popular videos, The Becky Watts Case, follows the story of s a British student from Bristol who was murdered in 2015 at the age of 16.
Boze vs. the World, with over a million subscribers, takes a lighthearted approach to true crime storytelling. Unlike other channels, Boze infuses humor and cracks jokes, adding a unique twist to the narrative. Beyond her Insane Narcissistic Mom Loses It When Son Refuses to Come Home is one of her most-viewed videos, with 4.2 million views.
With almost 4 million subscribers, Kendall Rae sheds light on lesser-known crimes, hoping to bring justice to those in need. Her investigative findings and compelling storytelling have garnered her a dedicated community of followers. When Mean Girls Become Murderers is one of her popular videos, and tells the story of the murder of teen Skylar Neese.
While Bella Fiori covers a variety of content on her channel, her exploration of mysteries has garnered significant attention. Remaining impartial, Bella allows viewers to draw their own conclusions while presenting interesting cases.
Caitlin Doughty is a mortician, author, and outspoken advocate for reforming the funeral industry. In 2011, she founded the nonprofit The Order of the Good Death, which sparked the death-positive movement and champions the legalization of alternative burial practices like human composting and aquamation across all fifty states. She’s also the creator of the popular YouTube channel Ask a Mortician, where she demystifies death with wit, curiosity, and compassion—making conversations about mortality accessible (and even entertaining) for millions of viewers. Why JFK's Casket Stayed Closed is one of her standout videos.
While these big-name channels dominate the headlines with millions of subscribers and views, there’s a growing wave of underrated true crime creators flying just under the radar. These up-and-coming channels may not have the same reach yet, but what they do have is a fiercely loyal following and some of the most original, deeply-researched content in the genre. For brands looking to get in early with rising stars—or tap into niche, highly engaged audiences—these creators are worth paying attention to.
Known for its meticulously researched and chillingly narrated cases, Disturban is a favorite among true crime enthusiasts. The channel dives deep into gruesome and lesser-known crimes, keeping its audience hooked with gripping storytelling. Sponsored by brands like Wicked Clothes and Hunt A Killer, Disturban offers sponsors a direct line to an audience with a penchant for the macabre.
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Blending true crime with the supernatural, The Paranormal Scholar explores eerie wartime monster sightings and unexplained events. The channel’s unique mix of history, mystery, and crime makes it a top choice for sponsors like Established Titles and Bright Cellars seeking to target a curious and adventurous audience.
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Many top true crime YouTubers have attracted major brand sponsors thanks to their dedicated and highly engaged audiences. Brands like HelloFresh, Casetify, Best Fiends, and NordVPN have all partnered with creators in this space, racking up millions of views through sponsored content. Even services like BetterHelp and Masterworks.io have found a natural fit in the genre, aligning their messaging with the thoughtful, often intense subject matter. These collaborations show just how powerful true crime content can be for brands looking to reach loyal, attentive viewers.
True crime content creates an unusually intimate connection between creator and viewer. Audiences are fully focused, emotionally invested, and often watch episodes from start to finish—making them ideal targets for integrated sponsorships. This high watch time translates into greater brand recall and higher conversion rates than many other genres.
True crime channels tend to attract a slightly older and more gender-diverse audience than typical YouTube genres. Many viewers are 25–44, with a strong skew toward women—making this a powerful space for brands in wellness, lifestyle, food delivery, subscription services, financial services, and even therapy or personal development.
Unlike fast-paced, entertainment-focused content, true crime videos often run 20–60 minutes long. This gives creators more flexibility to integrate mid-roll sponsors in a way that feels organic. Rather than a hard cut, sponsors can be positioned as "part of the story”—particularly for products that help viewers unwind, stay safe, or learn more.
True crime creators—especially those in the “underrated but rising” category—offer excellent ROI for emerging brands. Their tight-knit communities may be smaller, but they deliver strong engagement and trust. For newer brands, this can mean more meaningful reach and conversions at a lower cost compared to mega-creators.
Not every brand sponsoring true crime needs to be in the horror, mystery, or true crime space. In fact, brands like HelloFresh, NordVPN, and Casetify have succeeded by aligning with viewer behaviors—watching late at night, bingeing for hours, or leaning into curiosity and emotional storytelling. Smart targeting plus good narrative integration equals standout results.
Many true crime YouTubers also have companion podcasts—or syndicate their YouTube content in audio form. This gives brands an opportunity to run multi-platform campaigns across video and podcast placements, often with the same creator voice, enhancing frequency and cross-channel reach.
As AI tools for storytelling and research grow, some creators are experimenting with new forms of interactive content: community-led case breakdowns, unsolved mystery forums, or AI-generated reconstructions. The genre is evolving, and early adoption of sponsorship in these formats could give brands a first-mover advantage.
Looking to launch or scale your YouTube strategy? Our agency offers end-to-end management for YouTube sponsorship campaigns. Get in touch to learn how we can help grow your brand on the world’s biggest video platform.
